La Siberia is a restaurant in Monterrey, Mexico, famous for their signature dish “Tostada con Pollo” that has become a symbol in the northern mexican gastronomy since 1946.
We were commissioned by Siberia, to refresh its concept and brand identity, a huge responsibility, which we are very grateful for.
By listening carefully our client's brief, our design approach consisted of creating textures graphics to fusion the local/traditional feel with a palette of high contrast colors to give the brand a touch of modernity that can speak to the different audiences that the restaurant is aiming. We changed the name from "La Siberia" to "Siberia" and crafted their new slogan. All of these resulted in a modern, very flexible brand, that position itself on top of all the imitators that has amassed over the years.